‘ENJOY PORTO ReAL’ soft rebrand

Porto Real recruited the help of LunaGlow Studios to bring their ideas of a re-brand to life. Our client wanted to distinguish themselves from the rest of the industry - the standard ‘luxury, suit-wearing’ look - and so we worked to develop their new positioning. ‘Enjoy Porto Real’, a central brand messaging all about forgetting what others say and to unapologetically enjoy what you like. Smoking a luxury cigar isn’t about impressing others at the smoking lounge, but about taking time for yourself. Enjoy life.